Media Notice - January 14, 2008

The LUSSO Collection® Web Site Offers Enhanced Visual Imagery and Quick Information for Those Who Want Hassle-free Vacations in Ideal Destinations and Luxury Homes

MINNEAPOLIS-ST. PAUL - January 14, 2008 -The LUSSO Collection (www.lussocollection.com)—an exclusive destination club providing members unlimited access to a collection of multi-million dollar residences in the world's most sought-after vacation destinations—announced today that it has significantly upgraded its Web site to better serve prospects interested in joining the best boutique, luxury destination club. The new LUSSO "storefront" features better visual imagery of the club's multi-million dollar homes and additional content to better serve prospects as they explore LUSSO. The site also offers faster access to facts, news stories and testimonials about the club, plus engaging insights, interviews and messages from LUSSO's founder, Steve Greer.

"We are excited to announce that LUSSO's new public Web site is now live and improved for anyone wanting to explore what differentiates the LUSSO boutique model from other clubs in the luxury space," says LUSSO founder and CEO, Steve Greer. "Logging onto www.lussocollection.com, you will be greeted with our newly designed site which includes better use of photographs, navigation, content structure and messaging—all tools to better help prospects decide if LUSSO is the right vacation choice for them. Although our new site will be an impressive change, it is just the beginning of what is to be a continually improving virtual experience of LUSSO's homes, amenities, and personal services."

According to LUSSO's vice president of service delivery, Kiersten Hegna, the "Members Only" site will soon see a major makeover as well.

"The Member side of our site will also be changing over within the next couple months," Hegna adds. "Due to the more detailed technical aspects of that site including our proprietary online, real-time reservation and trip planning system, the enhancements and testing will take more time. Plus, it is critical for us to ensure that our members have a seamless transition."

While making major online improvements, the club continues to sign new members and add new properties. LUSSO surpassed its 100-member milestone last fall and has since added several new locations in both ski and beach destinations. The LUSSO Collection is ultimately targeting 100 properties across more than 25 destinations with a member cap of 550 to continually ensure availability and unlimited usage for members, family and friends.

About The LUSSO Collection

The best luxury travel boutique club since 2006, The LUSSO Collection currently offers its growing membership base unlimited access to private luxury vacation homes in some of the most sought-after vacation destinations, from Aspen (Colorado), Cabo San Lucas (Mexico) to Kiawah Island (South Carolina), Deer Valley (Utah), New York, Great Abaco Island (Bahamas), Naples (Florida) and other places, with expansion into Europe soon. LUSSO residences average $3.5 million in value and an on-site concierge offers hassle-free planning for a truly luxurious vacation.

Being a LUSSO member eliminates any burdens brought on by owning a second or third home, a timeshare or the limited usage of fractional ownership. LUSSO members pay a membership deposit (currently $395,000) that is 100 percent refundable upon resignation (secured through DepositTrust™). Annual dues are currently $28,000. The company is based in the Twin Cities area in Minnesota.

The LUSSO Collection also offers a compelling member benefits program, The LUSSO Life™, providing what no other luxury travel or vacation club can: An impressive array of lifestyle benefits that are practical, exciting and maybe even life-saving.

Benefits include:

  • MedjetAssist to serve members in the event of a medical emergency.
  • Wherever, Whenever concierge service through an exclusive partnership with Luxury Attaché in New York for hard-to-get tickets and reservations anytime, anywhere in the world.
  • Gold Passes for the skiing and snowboarding season and unique event access offered through a partnership with The US Ski and Snowboard Association (USSA).
  • An exclusive partnership with The World Golf Group for unprecedented access to private golf courses nationwide, one-on-one instruction, and executive golf retreats.

For more information on membership, please call 1-866-GO-LUSSO or visit www.lussocollection.com.

To interview Steve Greer about The LUSSO Collection, please contact:

Martin Keller
SDWA/Public Relations
612.729.8585
marty.keller@sdwaventures.com